WHITE64 in 64 Seconds
Dabbling in Autonomous Vehicles for Santa
As part of a holiday initiative for Christmas 2016, WHITE64 launched WHITE64 Motors with a tongue-in-cheek integrated campaign featuring our flagship vehicle, the JNGL64, for a very special red-suited client. The campaign consisted of a branded microsite featuring 3D CAD models of the autonomous sled, video content in the form of designer interviews, and even bespoke direct mail pieces toasting to our new "division" with a celebratory liquor. Designed to inspire and demonstrate our integrated capabilities, the effort attracted attention from OEMs in Detroit as well as technology companies, and was highly awarded in the D.C. Addy's. Click to see more.
Carrie Edwards named Co-Chair
25-year WHITE64 veteran Carrie Edwards was recently elevated from President to Co-Chairman, sharing the role with CEO Matt White. Her new role will shift her attention towards developing agency capabilities and talent as WHITE64 continues to innovate and optimize. Click to read more from MediaPost.
"Back2Good" with the Washington Metropolitan Area Transit Authority
The Washington Metropolitan Area Transit Authority (Metro) will be the first to tell you that somewhere along the line, they lost their way as the nation's gold standard in public transportation. As part of an ongoing commitment to return to its world-class roots, we helped galvanize their commitment to get "Back2Good" with an anthemic video that served as a rallying cry for the whole organization. It's a bold move for an organization to acknowledge their shortcomings, but in doing so WMATA earned credibility and trust in the minds of its riders. This anthem video--produced, shot and edited in-house--runs online, on social, and on TV as part of a broader "Back2Good" campaign. Click to watch with sound.
WMATA Back2Good Installments
Construction barricades are an unfortunate part of the improvement process for the Washington Metropolitan Area Transit Authority (Metro). But we saw an opportunity to turn these barricades from an inconvenient eyesore to proof of Metro's commitment to get "Back2Good." Not only was the signage designed, planned, and printed in-house, but WHITE64 was on-hand to aid in the installation at multiple Greater D.C. stations, truly pushing the limits of a "full-service agency." Said one older rider in a broken accent: "very good. Colorful. Improvement."
WHITE64 wins big at the American Advertising Awards D.C.
WHITE64 took home eight Addy Awards at the 2017 American Advertising Awards in D.C. this past March. The awards recognized our work for clients such as the American Chemistry Council, WMATA, Bio and the Capital Classic, as well as the WHITE Motors promotional campaign. Click for the full list of winners.
Matt White on Executive Leadership Radio
Executive Leadership Radio believes that the qualities that make for great leaders are forged during their formative teenage years. CEO Matt White appeared on ELR in January to talk about his first job, growing up in his father's agency, and how he learned to inspire people. As part of a CEO Round Table, his story was shared with nearly 7MM listeners up and down the east coast. Click to listen.
Meet Kelly Clasen!
Kelly joins WHITE64 as an Account Director from Discovery Communications, where she was Director of Strategy. With experience on brands like Ubisoft, MINI Cooper, Radio Shack, and Taco Bell, she brings insightful, strategic experience to our forward-thinking clients. Kelly is just one of several key hires kicking off a bold new chapter in WHITE64's history. Click to connect.
Why TED should Target Kids
Creative Director Matt Walker tells MediaPost why enlightening and provocative thinking shouldn't be limited to adults. His call for TED-style content for children was greeted with a flood of support from educators and creatives around the country. Click to read his perspective in MediaPost.
Our responsive site for The Capital Classic--the country's most anticipated high school basketball tournament--won IAC's Best Sports Website and a Silver Addy, as well as a Communication Arts Web Pick. The brief? Create an online hub as high-energy and dynamic as the players themselves. Click to experience for yourself.
Bringing Birding to Life with Visit Fairfax
Bird watching is one of the most popular tourism draws in Fairfax County, making the elusive birder community a highly profitable audience. But how do you bring a multisensory activity to life in a cluttered social media environment? In a first for Visit Fairfax, we used Facebook Canvas to create an interactive mobile ad experience that was as engaging and dynamic as bird watching itself. It's a tremendous example of how to successfully blur the line between ads and experiences, and it is driving serious engagement and accolades for Visit Fairfax. Click for a demo.
10 Tips for Fighting Gender Bias in the Workplace
COO Kerry Beutel talks about crafting the agency's inclusion program with AdAge, and what other agencies can do to start the conversation in their halls. Kerry points out that investing in diversity and inclusion is not just the right thing to do: it's good business. Click to read in AdAge.
Meet Corey Lane!
Corey joins WHITE64 as Director of Business Development. He brings agency experience from The Martin Agency, J Walter Thompson, FCB, and Ogilvy and brand experience with clients like Walmart, Kraft, TIAA, and American Express. His role is to build relationships with the brands and thought leaders that will fuel the next chapter in WHITE64's renaissance. Click to connect.
#Ballsy Marketers at the Oscars
This year's Oscars may have been overshadowed by the Best Picture flub, but ECD Kipp Monroe took the opportunity to suggest an award to recognize marketers with the--ahem-- "gusto" to use their voice to promote social good in a deeply divided nation. Click to see Kipp's 2017 Ballsy nominees in his AdWeek op-ed.