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Associate Strategy Director

THE ROLE

The Associate Strategy Director will help lead the Strategy discipline at WHITE64, guiding the agency’s strategic point-of-view, process, tools and staff. Strategy is a growing discipline at WHITE64. We’re looking for a leader who excels in an entrepreneurial environment and wants to write the playbook, rather than have it handed to you. You’ll collaborate with other department heads to integrate strategic planning into existing accounts and develop agency best practices on research, creative strategy, the briefing process, and much more!

 

THE RESPONSIBILITIES

 You will:

  • Lead the Strategy discipline in partnership with our EVP of Client Engagement, establishing process and best practices for how other departments engage the strategy discipline
  • Participate in new business & serve as a thought-leader internally and externally to clients
  • Provide a deep understanding of consumer behaviors – including insights into emerging behaviors and opportunities based on new technology and platform innovations
  • Foster integration and seamless engagement planning across all campaign channels & touchpoint, including traditional, digital & social
  • Develop brand, creative & content strategies, write creative briefs, guide creative development & participate in presenting creative work
  • Translate research & data into deliverables like audience personas, user journeys and strategic plans
  • Define, manage & report on KPIs and measurement programs for campaigns to ensure strategies & tactics are performing against client goals

 

EXPERIENCE

  • Bachelor’s degree in related field
  • 10+ years work experience, preferably in an agency environment
  • Expertise with research methodologies and strategic tools
  • A resourceful, scrappy & strategic problem-solver
  • Strong communication skills – both written & verbal
  • Leader and mentor
  • Collaborative team player
  • Energetic, passionate, self-motivated and entrepreneurial
  • A smile and a sense of humor
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