Love ‘em or hate ‘em, cats are hard to overlook. They’re the curious clowns of the animal kingdom. And if you’re in the room with one, chances are, they’ve got a stronghold on your gaze. Now imagine that peculiar feline is your brand. Wouldn’t it be nice to have all that attention?

Amid the modern day tsunami of content, cut-through creative is more important than ever. Before being consumed, you must first garner attention. And humor has always been great bait for consumers. 

Obviously, cats aren’t the end-all-be-all solution. Neither is humor. But if you’ve got the right mix of client and target, comedy’s a great tool to hook viewers. 

At the end of the day, whatever we do, WHITE64’s creative mantra is simple: Get seen. Get talked about. Refuse to be ignored. 

Noah Gammell

Author: Noah Gammell
Date: July 6, 2015