Herndon, VA; Washington, DC, October 30, 2013 -- The Washington Metropolitan Area Transit Authority (Metro) has selected WHITE64 as their Advertising Agency of Record following a competitive process that included a dozen proposers.
Under a three-year agreement, WHITE64 will provide graphic design, media buying and digital media services in support of Metro’s efforts to educate and inform its customers and stakeholders about new service and related changes, as well as the progress the agency is making on several fronts. Serving as a force multiplier to staff, and offering innovative solutions to reach current and prospective transit riders in the region, the Herndon-based firm will also help develop partnerships with local employers and businesses to promote transit usage.
“We are pleased to have a partner that brings high-quality professional services, along with deep experience promoting travel and destinations,” said Lynn M. Bowersox, Assistant General Manager, Department of Customer Service, Communications & Marketing for Metro. “With the expansion of Metro’s new Silver Line to Reston, we will benefit from White+Partners’ knowledge of the Northern Virginia market and their understanding of how rail service will provide new travel options for the entire region.”
“The Silver Line expansion will be huge for this area, and with so many of the WHITE64 employees benefiting from the expanded service, we couldn’t be more excited to be part of an iconic brand like Metro,” said Matt White, CEO of WHITE64.
WHITE64 has an impressive history working in transportation as an agency resource, and is known for creating original campaigns that drive ROI results for some of DC’s most recognized brands.
The agency has built an impressive roster of national and local clients that include Navy Mutual, American Chemistry Council, Waterways Council Inc., Strayer University, The Jack Welch Management Institute, Mandiant, Orchestro, Visit Fairfax, the Washington Nationals, D.C. United, Wolf Trap National Park for the Performing Arts, Mercedes Benz of Arlington and Alexandria, Roy Rogers Restaurants, Luray Caverns, Delaware North Companies at Shenandoah National Park and Peaks of Otter, Luray and Page County.
WHITE64 was founded in 1964 as Nolan Duffy and White by E. James White who had a passion for creative that delivered results. Today’s media consumption is changing dramatically, and with the recent acquisition of A Brand New Way, a digital strategy and UX firm, WHITE64 will continue to provide clients with complete integrated winning solutions. For more information, please visit https://white64.com.
Date: October 30, 2013