Tysons Corner Center has an award winning mix of fashion, dining and entertainment — and a retail reputation that brings the newest concepts and the latest names here, first. Close to everything in Fairfax County and just 13 miles from the nation’s capital, Tysons Corner Center is a favorite for locals and a vibrant, retail monument that draws visitors from all over the world.

WHITE64 constructed a campaign to grab the attention of smartphone-centric millennials: a hashtag-themed Instagram contest promising the first 500 entrants two tickets to see Tysons Corner Center’s Summer Concert Series kick-off performer, Gavin DeGraw.

Services Provided

  • Strategy
  • Creative
  • Social
  • Design
  • Video
  • Media



Gavin DeGraw



The event promotion more than doubled our client's Instagram followers and generated over 3,000 social engagements.