Hilton Scout

The Scout Program

Hilton tasked WHITE64 to revitalize the global Scout Program, a referral program allowing employees to financially benefit from group business.  We have developed collateral, signage, event promotional materials, emails, and web content. We are producing a series of promotional videos and developing a new Scout website.

Challenge
Hilton has a great referral program that nobody uses.

Insight
Employees don’t need to learn how to use it; they need to want to use it.

Solution
Harness the power of humor to promote the serious cash they can earn.

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