Mama Zuma's Revenge

We wrote a letter back in the day telling the owner of Route 11 that we couldn't get enough of her potato chips. Got a meeting. Made some posters, and then eventually developed the packaging design and backstory for Mama Zuma's Revenge. The agency made a few other designs too, but the Mama Zuma flavor is forever seared into memory.

Backstory

Get too close to Mama Zuma and you will get burned. This woman is determined to scorch everyone in her path. Mama Zuma's weapons are the hottest jalapeño and habanero peppers this side of the Rio Grande. Since she lost the love of her life in a bizarre and tragic potato peeler accident, Mama Zuma has been hell bent on burning every mouth she kisses with her special brand of passion.

Our posters won a lot of awards. The packaging won a local Best of Show at the ADDYs. The agency went so far as to attend the event with a real life Mama Zuma, who distributed chips to the audience.