Great Rates For Everyone

The Challenge

Despite being around for a long time, PenFed had aggressive growth goals and low awareness. And the prospects that did know about them didn’t realize they were eligible to join. On top of that, the financial industry is saturated with marketing. We needed to differentiate the PenFed brand and create memorable executions that cut through the clutter.

The Insight

Credit unions offer members great rates. But most credit unions are affiliated with a specific cause or profession. PenFed, on the other hand, offers great service and rates to everyone—regardless of profession.

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The Idea

With low awareness and membership ambiguity, we killed two birds with one jingle. Our catchy, original tune “Great Rates for Everyone” made it clear to consumers they were eligible to join.   

Services Provided

  • Creative
  • Media
  • Production