Great Rates For Everyone
Despite being around for a long time, PenFed had aggressive growth goals and low awareness. And the prospects that did know about them didn’t realize they were eligible to join. On top of that, the financial industry is saturated with marketing. We needed to differentiate the PenFed brand and create memorable executions that cut through the clutter.
Credit unions offer members great rates. But most credit unions are affiliated with a specific cause or profession. PenFed, on the other hand, offers great service and rates to everyone—regardless of profession.