The Capital Classic

Held annually since 1974, the Capital Classic features the brightest talent in high school basketball from Washington, DC, and around the United States in a game pit against each other. In its 44th anniversary, the game needed a brand update to help reframe its importance for US basketball fans.

We all know NBA players through their acheivements during the primes of their careers. What if we celebrated them as up-and-coming stars? What if high school basketball had its Dream Team?

WHITE64 created a new visual identity and website to reinvigorate this historic high school basketball game. The site included a direct link to ticket sales, as well as a live feed of the event. Shortly after launch, Communication Arts magazine featured the site as an interactive Webpick.

Website Redesign

A “record” section displays past scores of the Capital Classic by decade, and a yearbook-style photo section features famous basketball players who have participated in the game, including Lebron James, Magic Johnson and Michael Jordan.

Services Provided

  • Creative Strategy
  • Logo Design
  • Website
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AWARDS

Communication Arts Webpick