The Capital Classic
Held annually since 1974, the Capital Classic features the brightest talent in high school basketball from Washington, DC, and around the United States in a game pit against each other. In its 44th anniversary, the game needed a brand update to help reframe its importance for US basketball fans.
WHITE64 created a new visual identity and website to reinvigorate this historic high school basketball game. The site included a direct link to ticket sales, as well as a live feed of the event. Shortly after launch, Communication Arts magazine featured the site as an interactive Webpick.
- Creative Strategy
- Logo Design
Communication Arts Webpick