Time Is Precious
America’s biopharmaceutical companies found themselves subject to the debate of health care costs. Missing from the conversation was mention of the astounding progress being made toward treatments and cures of our most feared diseases: progress that was mitigating costs by reducing hospital stays and surgical procedures. When our client requested a campaign advocating for the private sector model of funding medical research, we saw a story that desperately needed to be told.
While drug costs are an issue, the added time with loved ones that these biopharmaceutical innovations are making possible is nothing short of priceless. Empowered with solid insight our creative team began work on campaign concepts. A landing page, testimonial video content, social engagement and digital display rounded out the effort.
Visit the campaign site at timeisprecious.life
Only days following the launch, media began closely covering the Time Is Precious campaign. Articles and commentary appeared across national media channels. YouTube views of the video exploded. Traffic to the microsite far exceeded projections. Social media shifted from a conversation focusing totally on cost to a dialogue that included the recognition of biopharmaceutical progress and benefits they deliver to patients in need. After only a few months polling indicated that the campaign had not only influenced the debate, it had evolved opinions associated with the issue.