Chaos Rules

The traffic is insane. The weather is erratic. The business community is exploding. And the political landscape shifts hourly. The DC capital region thrives on chaos. And for those of us who live and work here, staying informed isn’t something we do to sound smart at cocktail parties, it’s something we do to survive.

When 103.5 WTOP came to WHITE64 asking us for a branding campaign, that insight became the foundation of our strategy and the inspiration to a creative campaign that is introducing new listeners to the station daily.

Traffic and Weather

TV :15

No surprise, in a town driven by media, creative executions need to work hard to cut through. Through artful collage and emotive sound design our WTOP campaign is getting seen and more importantly getting shared.