Strategist

THE ROLE

The Strategist connects the dots between the art and science of our client’s business, finding the heartbeat of a brand that creates believers with their customers.  Your right brain takes charge analyzing research & data. Your left brain takes over to turn that knowledge into creative inspiration that will connect with people.

This is a role for a new and growing discipline at WHITE64. You’ll collaborate with other teams to integrate strategic planning into existing accounts and develop agency best practices on research, creative strategy, the briefing process, and much more!

THE RESPONSIBILITIES

You will:

• Provide a deep understanding of consumer behaviors – including insights into emerging behaviors and opportunities based on new technology and platform innovations
• Foster integration and seamless engagement planning across all campaign channels & touchpoint, including traditional, digital & social
• Develop brand, creative & content strategies, write creative briefs, guide creative development & participate in presenting creative work
• Formulate, evolve and debate POVs
• Translate research and data findings into deliverables like audience personas, user journeys and strategic plans
• Partner with paid media specialists to ensure the ecosystem mix and creative deployment are moving the needle on KPIs
• Define, manage & report on KPIs and measurement programs for campaigns to ensure strategies & tactics are performing against client goals

EXPERIENCE

• Bachelor’s degree in related field
• 3+ years work experience
• A resourceful, scrappy & strategic problem-solver
• Strong communication skills – both written & verbal
• Collaborative team player
• Energetic, passionate, self-motivated and entrepreneurial
• A smile and a sense of humor

At WHITE64, talent gets you an interview. Chemistry gets you a seat. Ball’s in your court, now. Apply using the handy form below. And be glad we didn’t make you enter your job history line-by-line. (Don’t you hate that?)