BlueHalo
BACKGROUND
As a relatively young company, BlueHalo was seeking to build brand awareness and establish a position in the marketplace as a leading provider of next-generation capabilities and technologies to the Space, Directed Energy, Counter-UAS, Unmanned Systems, Air & Missile Defense, and Intelligence communities.
While the previous website provided valuable information about the company, it was a disjointed patchwork based on 11 heritage companies that had been integrated over time.
CONSUMER BELIEF
I need a trusted partner to reach my defense goals, but I want to keep my options open for the latest in technology.
BELIEF INTERSECTION
BlueHalo is working to transform the future of defense.
RESULTS
WHITE64 developed a completely custom WordPress site to align with the company’s vision while also improving the user experience of the site. We developed the architecture, design systems and back-end structure to improve web performance in a new era marked with large acquisitions and expansion into new markets.
Along with web development, WHITE64 was tasked with producing new video content to provide unique assets that would match the elevated look of the new site.
• Increased traffic by 92%
• Increased sessions by 70%
• Increased engaged sessions by 11%
