Luray Caverns
BACKGROUND
In 2023, WHITE64 and Luray Caverns partnered to drive brand awareness in the DMV area. During the holiday shopping season, WHITE64 activated a marketing takeover of the Tyson’s Corner Center mall to build brand awareness of Luray Caverns during the time when the mall has its highest visitation rates.
CONSUMER BELIEF
Between school being closed and family visiting, I’m looking for something fun to do to make the holidays unforgettable.
BELIEF INTERSECTION
The gift of awe this holiday season is a trip to Luray Caverns.
RESULTS
Using strategic placements throughout the mall, we were able to target families in unique ways. Activation elements included elevator wraps, table clings, digital display and kiosk banners. Thanks to strong media negotiations, the WHITE64 team was able to secure these placements using savings and expand the standard media plan for 2023.
• 1.7 million unique visitors
• ~2.9 million impressions generated
• 282 QR code scans driving to LurayCaverns.com from inside the mall, including significant engagement from two key drive markets: Philadelphia and Brooklyn
Between a new website launch, OOH activation at Tysons Corner and paid social, we drove site traffic and improved ticket sales for a YoY increase of 20%
