InvestiFi
BACKGROUND
CryptoFi enabled credit unions to offer cryptocurrency investment to their members. Fueled by a new, broader functionality of their platform that added stocks, bonds, ETFs and more — plus a widening audience that now included community banks — they approached WHITE64 to brand and launch this new incarnation: InvestiFi.
CONSUMER BELIEF
I’m losing customers and their assets to big banks and cryptocurrency exchanges. The SaaS solutions out there ultimately withdraw money from my institution’s accounts anyway — so I question their worth.
BELIEF INTERSECTION
InvestiFi offers investing solutions that keep my customers and their managed assets in-house.
RESULTS
First, WHITE64 created an inviting new logo with a fresh and modern color palette. Then, we developed a single-page, scrolling website that drove inquiries, created new contact lists, and presented InvestiFi as a friendly, more human rival to FinTechs and big banks.
MARKETING RESULTS
Over 1,000 demo/contact requests in the first 9 months
171 whitepaper downloads, doubling as leads
3x increase in organic traffic from February to September
AWARDS & RECOGNITION
Gold dotComm Award for Microsite
