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It's Possible With a CFP®

CFP Board

BACKGROUND
As we continue to seek to raise awareness of CERTIFIED FINANCIAL PLANNER™ professionals, we have honed our message to focus on connecting the letters “CFP” to financial planning and emphasizing the emotional benefits of working with a CFP® professional as compared to any other planner — namely, confidence and peace of mind.

CONSUMER BELIEF
Financial planning is overwhelming and financial planners are all the same.

BELIEF INTERSECTION
CFP® professionals provide holistic financial plans that give you peace you mind.

RESULTS
We continue to build on our initial results, which included a 7% lift in unaided awareness among the target audience (exceeding our goal of a 3% increase) and an increase of 644% in unique visitors to their consumer-facing website from pre-campaign to post-campaign.

  • Services
  • Analytics & Dashboarding
  • Campaign Development
  • Design
  • Interactive Development
  • Media Planning & Buying
  • Photography
  • SEO
  • Social Media
  • Video Production
CFP