CFP Board
BACKGROUND
As we continue to seek to raise awareness of CERTIFIED FINANCIAL PLANNER™ professionals, we have honed our message to focus on connecting the letters “CFP” to financial planning and emphasizing the emotional benefits of working with a CFP® professional as compared to any other planner — namely, confidence and peace of mind.
CONSUMER BELIEF
Financial planning is overwhelming and financial planners are all the same.
BELIEF INTERSECTION
CFP® professionals provide holistic financial plans that give you peace you mind.
RESULTS
We continue to build on our initial results, which included a 7% lift in unaided awareness among the target audience (exceeding our goal of a 3% increase) and an increase of 644% in unique visitors to their consumer-facing website from pre-campaign to post-campaign.
