Luray Caverns has partnered with us for 13 years. This campaign has been running just as long. What began as a simple means of showing people there was more to do in Luray, has evolved into a multi-faceted campaign encouraging people to rediscover their inner-child, their sense of wonder, time with loved ones and much more. The line, “What will you discover?” has evolved from a campaign tagline to a cherished company ethos.
I’ve experienced the caverns once, no need to do it again.
Luray holds countless discoveries for all ages.
Luray Caverns attendance has increased YOY during our 13-year partnership. Attendance even rose during a downturn in our economy and the birth of the “staycation.” In 2015, Luray Caverns had their highest attendance numbers on record. In 2016, they broke that record.