Let's Chat —

  • Services
  • Campaign Development
  • Media Planning & Buying
  • Video Production

What Will You Discover?

Luray Caverns

BACKGROUND
Luray Caverns has partnered with us for 13 years. This campaign has been running just as long. What began as a simple means of showing people there was more to do in Luray, has evolved into a multi-faceted campaign encouraging people to rediscover their inner-child, their sense of wonder, time with loved ones and much more. The line, “What will you discover?” has evolved from a campaign tagline to a cherished company ethos.

CONSUMER BELIEF
I’ve experienced the caverns once, no need to do it again.

BELIEF INTERSECTION
Luray holds countless discoveries for all ages.

RESULTS
Luray Caverns attendance has increased YOY during our 13-year partnership. Attendance even rose during a downturn in our economy and the birth of the “staycation.” In 2015, Luray Caverns had their highest attendance numbers on record. In 2016, they broke that record.

  • Services
  • Campaign Development
  • Media Planning & Buying
  • Video Production