Increased consumer concern surrounding the practices and products of big banks created a favorable environment for credit unions. However, the low awareness of credit union brands and benefits has been an impediment to membership growth. By fine-tuning its existing “Great Rates” campaign to more clearly define its brand ethos, PenFed increased their relevance among both potential and current members.
Big banks are looking out for their shareholder’s interests, not mine.
PenFed is beholden solely to their 1.6 million members.