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Greatness Within

[solidcore]

BACKGROUND
Known for its unique approach to fitness studio workouts, [solidcore] has rapidly expanded both geographically and in total membership. With a desire to be a leader in the exercise space, [solidcore] continues to gain new members, while sustaining their current members.

This campaign was developed to deliver a brand idea that could also act as a cohesive thread across the entire [solidcore] customer journey.

CONSUMER BELIEF
I am physically active and understand the connection between physical and mental fitness. I have goals that I’m already working towards, and I am also open to new workouts to feather into my routine.

BELIEF INTERSECTION
It’s not what you get out of solidcore, it’s who you become at solidcore.

RESULTS
117% increase in new visits compared to their goal and we picked up an AAF Silver Award for the Greatness Within Mantra Video.

  • Services
  • Campaign Development
  • Design
  • Email Marketing
  • Photography
  • Video Production

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