[solidcore]
BACKGROUND
Known for its unique approach to fitness studio workouts, [solidcore] has rapidly expanded both geographically and in total membership. With a desire to be a leader in the exercise space, [solidcore] continues to gain new members, while sustaining their current members.
This campaign was developed to deliver a brand idea that could also act as a cohesive thread across the entire [solidcore] customer journey.
CONSUMER BELIEF
I am physically active and understand the connection between physical and mental fitness. I have goals that I’m already working towards, and I am also open to new workouts to feather into my routine.
BELIEF INTERSECTION
It’s not what you get out of solidcore, it’s who you become at solidcore.
RESULTS
117% increase in new visits compared to their goal and we picked up an AAF Silver Award for the Greatness Within Mantra Video.
