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Stories of U.S.

Army Historical Foundation

BACKGROUND
Over 200 years in the making, the National Museum for the United States Army, showcases the country’s oldest military branch and needed to articulate a compelling and genuine brand narrative prior to opening day. Building on the Museum’s ethos that the Army’s history is America’s history, the campaign concept “Stories of U.S.” was established.

CONSUMER BELIEF
Army history makes up a few distinct chapters in our nation’s history.

BELIEF INTERSECTION
The history of the U.S. Army is woven throughout the fabric of American history in many unexpected ways.

RESULTS
Museum website saw a 500% increase in web traffic
Total Campaign Impressions Delivered: 7,550,952

  • Services
  • Analytics & Dashboarding
  • Branding
  • Campaign Development
  • Design
  • Media Planning & Buying

Facebook & Instagram Paid Ads

1.40%

CTR

3,097,692

Impressions

Programmatic Display

0.80%

CTR

3,333,960

Impressions

Search Engine Marketing

13.66%

CTR

34.94%

Conversion Rate

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