Visit Fairfax
BACKGROUND
Visit Fairfax was looking to increase tourism from the key drive market of Philadelphia. WHITE64 was tasked with creating a compelling message that drives visitation to Fairfax attractions and stays in Fairfax lodging.
CONSUMER BELIEF
I want a weekend destination that’s easy to get to. I know I have lots of options and I’m open to staying outside the city center to save some money.
BELIEF INTERSECTION
Where you stay is critical to what you experience, and Fairfax County can provide you with countless options.
RESULTS
WHITE64 created a fully integrated campaign including video, digital, OOH and experiential promoting the region to residents of Philadelphia and driving increased visits from the target market.
• 245% more website visitors from Philly
• 23% more visitors from Philly
• $260 in spending per visitor for Fairfax County
• $37 million in total consumer spending
AWARDS
• Platinum AVA for Digital Marketing – Integrated Campaign
CAMPAIGN AND VIDEO SERVICES
• Creative Strategy
• Concepting
• Execution
• Asset Production
• Live-action Filming
• Post Production
MEDIA SERVICES
• Media Strategy
• Planning
• Buying
• Media Analytics
