WHITE64 has been awarded the advertising agency of record account for United Federal Credit Union (United), a $3.3 billion financial services company with 38 branches covering six states. The full-service agency will provide creative and media services to United as it continues its membership growth in Arkansas, Indiana, Michigan, Nevada, North Carolina, and Ohio.
Originally chartered in 1949, United is one of the top 100 federally insured credit unions in the country. They offer a diverse array of products and services to more than 177,000 Members and have a very strong focus on community and public service. “It’s an honor to be selected as United’s advertising agency partner. Their 70-year dedication to providing Members with outstanding financial services as well as their commitment to helping the communities they serve is truly inspiring,” said Kerry Beutel, President and Chief Operating Officer of WHITE64.
“We’re excited to work with the team at WHITE64. They have unique insight into the credit union space and understand the complexities of balancing brand with product marketing to drive engagement and grow membership, especially in today’s marketplace,” said Kaylee Ganus, Senior Vice President of Marketing at United. “They also share our passion for community service and helping those in need, which is incredibly important to our organization,” continued Ganus.
United is the largest of several recent account wins for WHITE64. The agency works with clients across multiple business sectors, including financial services, travel and leisure, advocacy and associations, retail and automotive, government and education. WHITE64’s additional financial services experience includes Bank of Charles Town, CU Solutions Group, the CFP Board, the Hilton Honors/American Express Card Suite, Navy Mutual and PenFed Credit Union.
About United Federal Credit Union
United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. United consists of more than 177,000 Member/owners worldwide and manages assets in excess of $3.3 billion. Its corporate offices and main branch are in St. Joseph, Mich., with additional branches in Arkansas, Indiana, Michigan, Nevada, North Carolina and Ohio. Federally insured by NCUA. Equal opportunity lender. Equal housing lender. For more information visit www.unitedfcu.com