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B2G Campaign

Verizon Wireless

BACKGROUND
After a thorough audit of the Verizon brand, we determined that the B2G opportunity was to focus on the reliability of the network, rather than other attributes like scale or service. For government audiences, connectivity is crucial to the ability of state, federal, and municipal workers to do their jobs—sometimes even a matter of life and death.

GOV AGENCY BELIEF
If comms go down the mission fails and lives may be lost.

BELIEF INTERSECTION
Verizon Wireless is the most reliable network in America. Period.

RESULTS
Verizon grew their government contracts from $495M to over $1B within five years.

  • Services
  • Campaign Development
  • Content Strategy
  • Design
  • Media Planning & Buying