WMATA
BACKGROUND
For Metro, the introduction of the Silver Line was a big deal. Not only was it the largest Metro project since the system was built, it was the first new Metro line in over 13 years. We were tasked with making mass transit believers out of car-centric commuters.
CONSUMER BELIEF
I moved to the suburbs, now I’m trapped in the suburbs.
BELIEF INTERSECTION
Metro Silver Line is your shining key to freedom.
RESULTS
• Garnered significant regional coverage
• Drove overall market awareness to 90%
• 220,000 trips were taken from the new stations, driving over $800k in revenue during the first week of service
