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  • User Experience

Luray Caverns Website

Luray Caverns

BACKGROUND
Luray Caverns is more than 400 million years old. And luraycaverns.com was beginning to feel a bit dated, as well. And not just from a frontend design standpoint. Its performance was moving at a glacial pace. It needed a serious upgrade.

CONSUMER BELIEF
I want an engaging, intuitive web experience that loads in no time flat.

BELIEF INTERSECTION
Compelling design, optimal UX/UE, and snappy performance must always work as one.

RESULTS
43% faster mobile speed score. Web sessions increased 37% in 18 months since launch. Despite a dip in overall ticket sales, Luray’s online ticket sales soar higher each year, along with newsletter signups and social media follows. Newsletter subscriptions increased 60% through the new site. The redesigned email also doubled previous conversion rates.

  • Services
  • Design
  • Email Marketing
  • Interactive Development
  • User Experience

logo adjustments to improve mobile legibility

 

Clarity Matters

We improved the overall usability of the website by focusing on key conversion drivers such CTA and pricing sections. Eyetracking technology helped inform our design process, and the clarity score vastly improved.

34%

Original Clarity Score

97%

After Redesign