Luray Caverns Website

Luray Caverns

BACKGROUND
Luray Caverns is more than 400 million years old. And luraycaverns.com was beginning to feel a bit dated, as well. And not just from a frontend design standpoint. Its performance was moving at a glacial pace. It needed a serious upgrade.

CONSUMER BELIEF
I want an engaging, intuitive web experience that loads in no time flat.

BELIEF INTERSECTION
Compelling design, optimal UX/UE, and snappy performance must always work as one.

RESULTS
43% faster mobile speed score. Web sessions increased 37% in 18 months since launch. Despite a dip in overall ticket sales, Luray’s online ticket sales soar higher each year, along with newsletter signups and social media follows. Newsletter subscriptions increased 60% through the new site. The redesigned email also doubled previous conversion rates.