PenFed
BACKGROUND
WHITE64 continues to push the creative boundaries of PenFed’s Dulles International Airport Tunnel. Some of our recent work there has involved finding ways to make updates more turnkey and keep visuals fresh as PenFed adjusts to changing product promotion needs.
Our solution? Create multiple “shells” — visual themes that would allow us to templatize the animation, so only content needs to be replaced, animation time is eliminated, and QA testing time is reduced.
RESULTS
[white64 is now]
After 62 years of evolving alongside our clients, WHITE64 is now Worst Kept Secret—a name that reflects who we’ve become and the job we’ve always been here to do: make great brands impossible to overlook.
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